IDENTITY
Your logo and identity are undeniably important. We’ll help you start strong.
Our Identity 20/20 Process helps your ideal customer understand what you have to offer. While we customize the deliverables to meet your needs, here’s how the process typically progresses:
- Discovery and Strategy – We work with you to determine the right direction for your logo, as well as your other design needs. This important step reveals the deep stuff about who you are as a company, where you want to go, what might be getting in your way. In other words, your brand personality.
- Concepting – Once we agree on the attributes your logo should include, we get to work on concepts that meet these focused objectives.
- Presentation – We’ll show you several concepts and then put our heads together to refine the logo.
- Delivery – Along with the final logo, we’ll deliver a style guide (1-2 pages) that provides a quick reference to elements such as colors, typefaces and uses for your logo family.